To "Symmetrize' the 'Information Asymmetry' in the home construction domain, by providing one and all with easy & structured access to all the information and resources required for building or remodeling a home


To be the pioneers in creating an organized market for Customized Homes in India and be the leading service provider in the niche domain.

Needs that we solve

A person, who intends to either build his own house or remodel an existing one, has to go through a lot in finding the right location (plot of land), house plans, finishing materials, designers & consultants, applicators & contractors etc. He suffers from huge Information asymmetry when it comes to knowledge and understanding about the relevant bye-laws & regulations, optimal cost of materials & manpower. He also suffers from data overload and problem of plenty when it comes to selection of right interior finishes. To add to that, there is very little organized information available in public domain and whatever little that exists is generic and in most cases, of no or little relevance, leading to increased dissonance in the mind of the aspiring self home builder. A person looking to build his own home or to modify his own home to his taste & personality requires relevant information and organized & structured access to the resources required for building a customised home.

Our Solution to the Need

We provide information to help a user search for the four key elements or resources that go into building a house, i.e. Plots, House plans & designs, Interior & Finishing materials, professionals required to build the house. Our services include (but not limited to):


  • Listing of residential plots by real estate brokers, land developers and individual owners;
  • Listings of and by architects, interior designers, engineers, and all other professional service providers who are involved in providing consulting services to the End User.
  • Classified listings of vendors, building material manufacturers, contractors & applicators.
  • Readymade house plans, services for municipal approvals of house plans, customized house plans, design services, cost estimation, information on building rules and all other related services.



We have a team with an optimal balance of youth , experience & complimentary skill sets. Our team is backed and supported by a great set of advisors & associates who are using their diverse skills & experience to help us built a profitable & sustainable venture.


Team Member Qualification Experience                Field of Expertise
( Founder & CEO )
  1.  MBA in Finance & Strategy – ISB, Hyderabad
  2.  B.Arch – NIT Bhopal
  3.   PG Dip. In Construction Mgmt - NICMAR
13 + Years of entrepreneurial, hands on & cross functional experience in Real Estate ranging from Housing to retail to healthcare. Expertise cutting acros all the functional domains like Design , Strategy, construction management, Finance ,interior fitouts etc.
Currently involved in fostering growth of  Entrepreneurship & incubation ecosystem in the Central India as chair of Entrepreneurship & Innovation Cell of CII- Yi , Bhopal.
  1.  Architecture ( Housing / Retail )
  2.  Feasibility Analysis
  3.  Market Research
  4.  Strategy
  5. Design
RAMESH . B. AHUJA   37 Years in sales & marketing of FMCG and Pharma. Held Pan India level leadership roles in various pharma companies and was involved in setting up and managing sales and BD teams across India.
  1. Sales
  2. Marketing
  3. Business Development
  1.  B.E. Civil – Mumbai University
  2.  Msc. in Project Management  - University of 

 Birmingham , U.K. 

8  Years in managing Real Estate development operations, project management and new project roll outs.
  1.  Project Management & Operations.
  1.  Graphic and Web Designing – Arena Multimedia
15 Years experience  in designing, development and management of websites / online portals.
  1.  Graphic  &
  2.  Web Design

Associates & Advisors

Team Member Qualification Experience Field of Expertise
  1.  BE ( Electrical )- NIT Bhopal
  2.  Dip. In Design – NID Ahmedabad
  3.  Fellow Stanford India Bio Design – Stanford    University
14  Years of experience  in design & new product development.
  1.  Design
  2.  Innovation
  3. New Product Development
  4. Design Thinking & Human Centered Design
Kamal Khanna
  1. MBA ( Finance )
12 + years of experience in Investment banking, Private Equity & managing a diverse set of portfolio companies for the fund.
  1. Finance
  2. Private Equity
  3. Feasibility analysis
  4. Strategy
Nikhil Kaushik
  1. MBA ( ISB , Hyderabad)
  2. MS, Texas A&M University
15+ years of all round experience. Nikhil is an Entrepreneur , an Industrialist & an ex Private Equity Professional.
  1. Finance
  2. Private Equity
  3. Operations
  4. Strategy
Rajarshi Sahai
  1. MBA , ISB Hyderabad
  2. B.Arch – NIT Bhopal
  3.  MSc. Development and Planning -UCL London, UK
  4.  Masters in Comparative Urban Studies - University of Urbino, Italy and  Birmingham, UK, 
8+ years experience in, urban design & policy, implementation of large scale government sector projects, consultancy. An expert on Smart cities.
  1. Architecture
  2.  Urban Planning
  3.  Policy Research & Design
  1.  B.Arch – NIT Bhopal
13 years in Architecture & Interior design fitouts.
  1.  Corporate Interiors
  2.  Hospital Interiors
  3.  Exhibition Kiosk  Design